NILAI TAMBAH USAHA PENGOLAHAN IKAN ASAR DI PANTAI TANJUNG MARTHAFONS DESA POKA

In early 2019, an asar fish processing business appeared on Tanjung Marthafons Beach, Poka Village. The advantage of this is that it utilizes fresh cultivated fish, at the bottom and directly served for consumption. This requires basic data development sustainability. study aims to analyze added value Coast Cape in survey was conducted four units, with key respondents being owners. obtained through observation interviews were then analyzed using value-added method business. results showed smoked Village which consisted Marthafons, G & J Café, Lolias, Mega Fish units had Rp 27,620 45,864 per kg. ratio shows Café Lalosi have low value-added, while moderate value-added. provides certainty due high profit 78.52% 96.90% production period.